"Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the US,” added Alex Norstrom, chief premium business officer at Spotify. “Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.” “Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” Tim Connolly, SVP, and head of distribution and partnerships at Hulu, said in a statement. That mass market deal follows an earlier bundle that Hulu and Spotify made available to students starting last fall.
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